{"id":1700,"date":"2024-07-24T07:00:14","date_gmt":"2024-07-24T07:00:14","guid":{"rendered":"http:\/\/suimy.me\/?p=1700"},"modified":"2024-07-24T17:08:03","modified_gmt":"2024-07-24T17:08:03","slug":"how-to-turn-skepticism-into-success-an-experiment","status":"publish","type":"post","link":"http:\/\/suimy.me\/index.php\/2024\/07\/24\/how-to-turn-skepticism-into-success-an-experiment\/","title":{"rendered":"How to Turn Skepticism Into Success: An Experiment"},"content":{"rendered":"

How often do we encounter something new and immediately regard it with skepticism, disdain, or another negative reaction<\/a>? We all have at least one instance where we dismissed a new diet, revolutionary business strategy, or even a television show or film as foolish \u2013 only to see it become wildly successful!<\/p>\n

Even if we aren\u2019t the target audience<\/a>, there\u2019s a lot we can learn from things we initially reject. By understanding the core elements that make these innovations appealing to their intended audience, we can apply these insights to our own work and achieve significantly better results.<\/p>\n

A Little Experiment<\/h4>\n

To see this theory in action, let\u2019s conduct a little experiment together. Pick three extremely popular things that you find yourself criticizing. Don\u2019t hold back! Whether it\u2019s a product, service, media offering, or pop culture phenomenon that you just don\u2019t get, jot them down. Choose anything that makes you cringe or fills you with confusion or righteous anger.<\/p>\n

If you\u2019re having trouble thinking of three things, make a list of possibilities. Focus on things you can easily and cheaply (or freely) partake in. Yes, partake. You can guess what\u2019s coming next, right?<\/p>\n

Don\u2019t worry \u2013 this is all for a great cause: helping you attract better clients, sell more with your designs, or whatever else you\u2019re aiming to improve.<\/p>\n

1. Partake<\/h5>\n
\"Person\"Person<\/span><\/span><\/figure>\n

Alright, here\u2019s the \u201cfun\u201d part. I want you to become a user of the three things you picked. Watch the TV show you dislike. Read the book you think is awful. Try the fad diet you think is silly.<\/p>\n

If you don\u2019t want to spend money on this (and who could blame you?), borrow what you need from a friend or just interview some diehard fans.<\/p>\n

Don\u2019t judge or criticize at this stage. In fact, don\u2019t even ask any questions.<\/strong> Put aside your preconceptions and allow yourself to fully experience it. Yes, it might be unpleasant, but try to set that aside for now.<\/p>\n

2. Evaluate Objectively<\/h5>\n
\"Person\"Person<\/span><\/span><\/figure>\n

If you can\u2019t enjoy it, at least try to view it neutrally. Another good approach is to read other people\u2019s assessments. Blogs, news articles, interviews, opinion pieces \u2013 all of these can help you gather a wealth of knowledge about what you\u2019re studying.<\/p>\n

Be like a sponge for now<\/strong>, open your mind and let the essence of the experience wash over you.<\/p>\n

3. Observe<\/h5>\n
\"Person\"Person<\/span><\/span><\/figure>\n

Now it\u2019s time to start analyzing what you\u2019ve experienced and ask questions. Not just \u201cwhy did I do that?\u201d but meaningful questions that will help you understand the appeal of this thing.<\/p>\n

First, start with the basics. What did you notice? What stands out to you as significant?<\/strong> Any specific colors, camera angles, music, sound effects, compositions, or written copy that you found eye-catching or compelling? Why was that? What patterns are emerging?<\/p>\n

4. Ask Questions<\/h5>\n
\"Person\"Person<\/span><\/span><\/figure>\n

Next, ask yourself what value you can gain from the data<\/strong> you\u2019ve gathered. Is there a tactic or approach used by the creators that you can adapt for your own marketing efforts? What, specifically, do other people see in it?<\/p>\n

Ask these questions with genuine, open curiosity<\/strong>. Be open to learning something new and hold off on judgment until the end.<\/p>\n

Still Hate It? That\u2019s Okay<\/h4>\n

You don\u2019t have to find some newfound appreciation<\/strong> for the product through this experiment. That\u2019s not the point. The goal isn\u2019t to start loving things you didn\u2019t love before; the idea is to stop irrationally hating them<\/strong>.<\/p>\n

If you find that you still can\u2019t stand it after repeated and intense scrutiny, that\u2019s okay. But it doesn\u2019t benefit you as a marketer, freelancer, or designer to simply decide that you hate certain successful things without at least examining them to understand why people love them<\/strong>.<\/p>\n

Through this exercise, you may uncover a powerful tactic or strategy that you can apply to your own work<\/strong>, helping you attract more traffic or clients and grow your career.<\/p>\n

The post How to Turn Skepticism Into Success: An Experiment<\/a> appeared first on Hongkiat<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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