{"id":1950,"date":"2024-08-13T07:00:25","date_gmt":"2024-08-13T07:00:25","guid":{"rendered":"http:\/\/suimy.me\/?p=1950"},"modified":"2024-08-14T17:08:59","modified_gmt":"2024-08-14T17:08:59","slug":"how-freelancers-can-maximize-their-work-exposure-to-attract-ideal-clients","status":"publish","type":"post","link":"http:\/\/suimy.me\/index.php\/2024\/08\/13\/how-freelancers-can-maximize-their-work-exposure-to-attract-ideal-clients\/","title":{"rendered":"How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients"},"content":{"rendered":"
Have you wondered why, even after doing everything \u201cright\u201d \u2013 having a website, circulating through all the social media channels \u2013 you\u2019re just not getting as much notice as a designer as you feel you should? It probably has something to do with the approach you\u2019ve been using to market yourself and your work.<\/p>\n
Today, we\u2019re examining the ineffective ways designers often try to market themselves<\/strong> and exploring alternatives that have a much higher success rate<\/strong>.<\/p>\n .no-js #ref-block-post-19188 .ref-block__thumbnail { background-image: url(“https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250×160\/who-should-care-more-about-your-design-you-or-your-client.jpg”); }<\/p><\/div>\n \n\t\t\t\t\t\tThe question of who ought to care more about a commercial design project is a surprisingly divisive one….\t\t\t\t\t\tRead more<\/span><\/p>\n<\/div>\n<\/div>\n While social media can be a great way to connect with other designers and professionals in your industry, it usually provides pretty dismal returns<\/strong> compared to other methods of getting yourself noticed. Many popular designers have thousands of followers on Twitter or Facebook, yet the majority of their business comes from elsewhere<\/strong>.<\/p>\n You may get a few clients trickling in through social media, especially if you have a substantial following. However, if you want to attract the most ideal clients<\/a> best suited to your business, you\u2019ll need to look elsewhere.<\/p>\n .no-js #ref-block-post-7647 .ref-block__thumbnail { background-image: url(“https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250×160\/top-social-media-sites-how-you-can-benefit-from-them.jpg”); }<\/p><\/div>\n \n\t\t\t\t\t\tFor many, social media sites could be just a virtual place to express your voice or have some…\t\t\t\t\t\tRead more<\/span><\/p>\n<\/div>\n<\/div>\n You have to go to where your clients are<\/strong>. These days, there is no better place to reach potential clients than in their inbox. Creative, opt-in email marketing<\/a> is an easy and effective way to promote just about any type of business, including freelance design. If you\u2019re targeting brick-and-mortar businesses, this tactic can even extend to snail mail<\/strong>.<\/p>\n An interesting mailer showcasing your abilities<\/strong>, even if you specialize in web or digital design, can catch the attention of the person who sorts the mail at the company. And if you think mailroom employees don\u2019t share interesting things with the rest of the office\u2026 have you ever worked<\/em> in an office? Trust me, they live for that stuff.<\/p>\n .no-js #ref-block-post-9854 .ref-block__thumbnail { background-image: url(“https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250×160\/email-marketing-tips-to-do-it-well.jpg”); }<\/p><\/div>\n \n\t\t\t\t\t\tEmail marketing, an ever-evolving digital communication tool, has expanded rapidly across the world. As individuals shift from traditional…\t\t\t\t\t\tRead more<\/span><\/p>\n<\/div>\n<\/div>\n Guest posting is a popular strategy for gaining recognition within the design community. However, its effectiveness is limited when trying to attract paying clients<\/a> \u2014 the ones who are interested in hiring you for your services.<\/p>\n Think about who typically reads design blogs: other designers<\/strong>. In other words, your competition<\/strong>. Unless your services include writing about design, continuously guest posting is unlikely to significantly aid in winning more design projects<\/a>.<\/p>\n .no-js #ref-block-post-15021 .ref-block__thumbnail { background-image: url(“https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250×160\/high-demand-designers.jpg”); }<\/p><\/div>\n \n\t\t\t\t\t\tDiscover the high demand for designers in today’s job market. Learn which skills are most sought after and…\t\t\t\t\t\tRead more<\/span><\/p>\n<\/div>\n<\/div>\n Design clients, by and large, don\u2019t spend much time reading industry blogs. However, they do spend plenty of time looking through examples of beautiful design work<\/strong>. Sites like Dribbble and Behance, as well as top curated lists on platforms like Tumblr and Ffffound, attract potential clients in large numbers.<\/p>\n Image source: Behance<\/a><\/small><\/p>\n If your work is showcased on these prominent sites, you have a much better chance<\/strong> of being discovered by someone looking to hire a designer.<\/p>\n If you have your own website, it often follows that you have a blog as well. Blogging can either help or hurt you<\/strong> in the search for clients, depending on the type of services you offer and, more importantly, what you choose to blog about.<\/p>\n If your blog mostly covers new developments in the design industry or offers tutorials and tips for fellow designers<\/strong>, you won\u2019t be speaking to potential clients much. These types of topics are of less use to clients<\/strong> than they are to other designers.<\/p>\n To capture clients\u2019 attention through your blog, focus on topics that interest them, not other designers<\/strong>. Subjects like how to hire a designer and key considerations when negotiating a freelance contract<\/a> are what potential clients want to read about.<\/p>\n Clients are also interested in understanding the impact of design on their specific industry<\/strong>, making it crucial to have a defined niche to cater to.<\/p>\n Consider how many business cards<\/a> you\u2019ve collected over the years. Now, think about how many you\u2019ve actually used<\/strong>. Probably very few.<\/p>\n Most of the time, business cards<\/a> end up sitting at the bottom of a drawer or languishing in wallets, bags, or pockets until they are discarded months later. This waste of paper rarely results in gaining work. It\u2019s often just a waste<\/strong>, period.<\/p>\n .no-js #ref-block-post-13720 .ref-block__thumbnail { background-image: url(“https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250×160\/business-card-design-tips.jpg”); }<\/p><\/div>\n \n\t\t\t\t\t\tWithin the first 10 seconds, your potential client is building up a lasting opinion about you. It sounds…\t\t\t\t\t\tRead more<\/span><\/p>\n<\/div>\n<\/div>\n The business cards that get used effectively are those with a genuine connection<\/a> attached to them. They weren\u2019t handed out indiscriminately to anyone who requested one<\/a> or forced on people who didn\u2019t express interest. <\/p>\n It\u2019s essential to make people eager to have your contact information<\/strong>. People value information much more if they<\/strong> are the ones seeking it out.<\/p>\n .no-js #ref-block-post-9918 .ref-block__thumbnail { background-image: url(“https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250×160\/business-card-design.jpg”); }<\/p><\/div>\n \n\t\t\t\t\t\tBusiness cards are hard-printed mediums for spreading the word about your business and what you do. These papers…\t\t\t\t\t\tRead more<\/span><\/p>\n<\/div>\n<\/div>\n The post How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients<\/a> appeared first on Hongkiat<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Have you wondered why, even after doing everything \u201cright\u201d \u2013 having a website, circulating through all the social media channels […]<\/p>\n","protected":false},"author":1,"featured_media":1952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/posts\/1950"}],"collection":[{"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/comments?post=1950"}],"version-history":[{"count":3,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/posts\/1950\/revisions"}],"predecessor-version":[{"id":1958,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/posts\/1950\/revisions\/1958"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/media\/1952"}],"wp:attachment":[{"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/media?parent=1950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/categories?post=1950"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/suimy.me\/index.php\/wp-json\/wp\/v2\/tags?post=1950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Who Should Care More About Your Design, You or Your Client?<\/h4>\n
What Doesn\u2019t Work: Endless Social Media Followers<\/h4>\n
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Top Social Media Sites & How You Can Benefit From Them<\/h4>\n
What Works: Email (And Snail Mail) Marketing<\/h5>\n
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Email Marketing: Tips to Do it Well<\/h4>\n
What Doesn\u2019t Work: Guest Posting About Design<\/h4>\n
How to Become A High-Demand Designer<\/h4>\n
What Works: Getting Seen On Prominent Design Sites & Curated Lists<\/h5>\n
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What Doesn\u2019t Work: Blogging For Other Designers<\/h4>\n
What Works: Blogging For Your Actual Clients<\/h5>\n
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What Doesn\u2019t Work: Business Card Free-For-Alls<\/h4>\n
Business Card Design: 7 Essentials to Consider<\/h4>\n
What Works: Being More Selective<\/h5>\n
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Case Study: Designing Business Card that Rocks!<\/h4>\n